The sheer size of Club La Costa's membership would suggest they must be doing something right.
Clearly Club La Costa provides excellent holidays and excellent value for money.
Then there's the diversity of holiday experiences and destinations. Of course, a very distinct part of any Club La Costa holiday is the service and attitude of the staff - something the company is very proud of.
It makes a real difference when you are greeted by name and staff remember your favourite drink, meal or newspaper.
At the same time the size of this growth in membership hasn't happened overnight. Club La Costa has worked very hard to find the right type of person and family to most enjoy the 'Club La Costa holiday experience'.
Members come from all walks of life and most European countries, making for a great international buzz at most times on most resorts.