Building on great holiday experiences
The company may look very different from the one that began in 1984, yet a thread that runs through Club La Costa Resorts & Hotels (CLC) to this day is the importance we place on listening to our members.
It is their needs and evolving holiday tastes and lifestyles that have led founder Roy Peires to diversify CLC's product range to embrace not only established and popular experiences but many new and exciting ones also.
With more than 50,000 members to listen to, the company has its finger firmly on the pulse of what makes a family holiday tick; continually taking the measure of what they expect and require from a name that has inspired their loyalty and trust.
This is why today CLC operates mixed use resorts across Europe, and also in America and Australia, and its products, which include rentals, trace a path from trial holidays to a Points based club, and from there to freehold property ownership.
Within this flexible mix, the company delivers an unrivalled variety of holiday experiences; including luxury sailing holidays with its own private members' Yacht Club. The Club La Costa Travel business and hundreds of resort partners, ensure every dream can be fulfilled - whether it's a once in a lifetime luxury cruise, African safari adventure or a hotel at the heart of the Big Apple.
Skiing in Austria, sunbathing in Spain, golfing in Scotland, tanning in Tenerife, body pampering in Turkey... these are just a tiny sample of the diversity of holiday experiences achievable within our own portfolio of resorts. Our position as a market leader in Europe has been earned through this ability to react to what people want and develop it in our brand style, always with emphasis on high standards of service and wide ranging facilities.
The company also builds outstanding resorts in landscaped settings, the envy of many competitors, and freehold properties which feature the signature style of décor and furnishings originally created by the CLC interior design team at its flagship resort in Spain.
Current projects include a debut resort in Orlando, Florida, close to the major theme parks, and a first residential golf resort in Turkey. Expect no let up as Club La Costa continues to push ever forward into other major in demand holiday destinations across the world.
Being mostly British, many members have indicated they would also like more opportunities for UK short breaks following the success of the company's distinguished resorts in Cornwall and Scotland. Club La Costa is listening and already the search has begun for 'boutique' hotel locations that will fit the portfolio.